Evan Kaminsky
Caddilac  2.jpg

Advertorial

Project

The Balvenie X Sharp: The Craftsmen Series

Date

2016

Appeared in:

Sharp: The Book For Men Fall/Winter 2016
 

Goal

The goal was to associate The Balvenie's handcrafted single malt scotch with another handcrafted luxury product, bespoke shoes.  Featuring interviews and original photography this edition of The Craftsmen Series chronicles three artisans involved in the creation and upkeep of bespoke shoes. 

 

Project

Cadillac X Sharp: A Bold Arrival

Date

2014

Appeared in:

Sharp: The Book For Men Spring/Summer 2014

Goal

Printed on upgraded stock "A Bold Arrival" was created to to elevate the Cadillac CTS by dressing the model exclusively in bespoke clothing and photographing the story in a private hanger. 

 

Goal

To associate Glenmorangie scotch with expertly crafted luxury products to show that it is equally well made. The final product was printed on a textured matte stock. Highly detailed wood-cut lite illustrations were used instead of photography to add to the "unnecessarily well made" theme.

Project

Glenmorangie X Sharp: Unnecessarily Well Made

Date

2014

Appeared in:

Sharp: The Book For Men Fall/Winter 2014

 
 

Goal

To inform the reader that Hennessy is good on ice. The execution appeared as a single gatefold on the inside back cover. The gatefold featured original photography and an interview with the Hennessy's North American ambassador.  

Project

Hennessy X Sharp: The Last Drop

Date

2017

Appeared in:

Sharp: The Book For Men Spring/Summer 2017


Goal

To celebrate the opening of the HUGO BOSS shop-in-shop at Nordstroms Calgary, Sharp photographed and interviewed five Calgary business owners dressed in HUGO BOSS. 

Project

HUGO BOSS X Sharp: Tastemakers

Date

2017

Appeared in:

Sharp April 2015

 
 

Goal

To teah the reader about how a suit should fit, while at the same time promote the HUGO BOSS Art Of Tailoring in store touchscreen electronic mannequin that allows it's user to order a customized suit.    

Project

HUGO BOSS X Sharp: The Art Of Tailoring

Date

2016

Appeared in:

Sharp November 2016